VMVMA

AI marketing education, free to read

Marketing changed. Learn what matters now.

Practical field guides for founders, operators, and marketers learning how AI changes research, content, search, distribution, automation, and growth.

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Learn one thing. Build one thing. Measure what happened. Keep what works.
A working marketing map
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Growth

Connect creative, distribution, conversion, retention, and economics.

The working model

Five jobs. One connected practice.

The tools move quickly. These five jobs are more durable. Learn what each one is responsible for, then connect them around a real product or campaign.
Explore the Marketing Hub
01

Understand

Research · Positioning · Customer language

Know who cares and why before you automate anything.

02

Create

Content · Creative · Offers

Turn insight into messages, assets, and experiments.

03

Distribute

Search + GEO · Social · Paid

Show up where people already look for answers and recommendations.

04

Operate

Automation · Agents · CRM

Use software to remove repetition without removing judgment.

05

Learn

Analytics · Experiments · Retention

Measure what changed and feed the learning back into the next cycle.

Choose by job

Start with what you are trying to get done.

You do not need to learn every tool. Pick the job in front of you, learn the minimum useful concepts, then ship something that can be measured.
Learn

I need the new fundamentals.

Start with the concepts that changed most: AI-assisted workflows, GEO, modern content systems, and what one person can now operate.

  1. 01Understand the shift
  2. 02Learn the core stack
  3. 03Build one useful asset
Start from zero
Field guides

Pick one useful thing and finish it.

Each guide is built around a concrete output. Choose the job in front of you, work through it, and leave with something you can use.
Browse all guides
01
Growth · 25 min

How to Grow a Consumer App From Zero

Research attention, test creative, find outliers, improve conversion, and understand what an install is actually worth.

Outcome: A 7-day growth plan

02
Distribution · 20 min

Where to Promote Your Startup in 2026

Choose launch surfaces, directories, communities, and Reddit strategies based on the job each channel should do.

Outcome: A focused distribution plan

03
Discovery · 12 min

GEO for Beginners

Understand how AI search changes discovery and what you can do to become easier to retrieve, cite, and recommend.

Outcome: A GEO action plan

04
GTM · 60 min

How to Launch a Product in 2026

Move from positioning and messaging to a landing page, launch sequence, and the first customer acquisition push.

Outcome: A complete GTM plan

What changed

The old playbook still matters. The operating environment does not look the same.

Good marketing still starts with understanding people. What changed is how quickly one person can move from insight to execution, and how many systems now shape whether a message gets discovered.
01

Search meant ranking pages.

Discovery now includes search engines, AI answers, communities, and recommendation systems.

02

More output usually meant more people.

Small teams can now research, create, personalize, automate, and analyze at a much higher level of leverage.

03

Marketing tools lived in separate lanes.

Content, data, automation, agents, CRM, and analytics increasingly operate as one connected system.

Community

Build alongside
other marketers.

Ask questions, share what you're building, and get unstuck faster. The community moves at the pace of people who are actually shipping.

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No question too basic

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Real feedback from peers

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